Supergoop! Appoints Jamie Parker as First Chief Commercial Officer

NEW YORK, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Supergoop!, the category-defining skin health brand that pioneered SPF-first skincare, today announced the appointment of Jamie Parker as its first-ever Chief Commercial Officer, effective September 28th, 2026. The newly created role marks an important step in Supergoop!’s next phase of growth as the company expands its reach and builds toward its ambition to become a leading skin health brand globally.

Reporting to Chief Executive Officer Melis del Rey, Parker will lead Supergoop!’s global commercial organization across retail, e-commerce and retail marketing, bringing the company’s channels and customer partnerships together under one integrated commercial strategy. He will be responsible for accelerating growth across Supergoop!’s existing business, expanding access to the brand, strengthening strategic retail partnerships and building the capabilities needed to deliver a consistent, best-in-class consumer experience wherever consumers discover and shop Supergoop!. Parker will also lead the company’s commercial strategy internationally as Supergoop! selectively expands its presence in priority global markets. He will be based in New York.

Parker brings a distinctive combination of experience spanning prestige and mass beauty, brick-and-mortar retail and e-commerce, commercial leadership and brand marketing, as well as U.S. and international markets. He joins Supergoop! from Coty, where he most recently served as SVP, U.S. General Manager, with full P&L responsibility for the company’s U.S. Consumer Beauty business. Previously, he led Coty’s global e-commerce and digital strategy, including its partnership with Amazon and the launch of its prestige portfolio in the Amazon Premium Beauty Store. Earlier in his career, Parker held international roles across the UK and China, including leading Marks & Spencer’s expansion onto global digital marketplaces, and began his career at KPMG Advisory.

“Supergoop! has spent more than two decades redefining sunscreen and proving that daily SPF can become an essential part of consumers’ everyday lives,” said Melis del Rey, Chief Executive Officer of Supergoop!. “Our ambition for the next chapter is even bigger: to build Supergoop! into a leading skin health business globally and bring our mission to millions more consumers. Jamie brings a rare breadth of experience across prestige and mass, retail and e-commerce, commercial leadership and marketing. Combined with his track record of building businesses and leading transformation across markets, that makes him uniquely suited to help us scale Supergoop! while preserving what makes this brand so special.”

“Supergoop! has done something rare: it has transformed the way consumers think about an entire category and built a genuine daily habit around something that was historically an afterthought,” said Parker. “That creates an extraordinary platform for growth. I’m excited to bring together Supergoop!’s commercial organization around one connected global strategy, deepen our partnerships, reach new consumers and help build the next chapter of this remarkable brand.”

About Supergoop! 

Supergoop! is a category-defining skin health brand on a mission to change the way the world thinks about skin and suncare. One in five Americans will develop skin cancer in their lifetime, yet daily SPF use remains far too rare — and Supergoop! exists to close that gap. As the original pioneer of SPF-forward skincare, Supergoop! creates highly innovative, feel-good formulas that make wearing sunscreen every single day feel effortless, not obligatory. Because daily protection is the single most powerful thing anyone can do for their skin. For more information, visit www.supergoop.com.

Christina Holden
Supergoop!
christina.holden@supergoop.com